Bobby Sims
Design & Illustration

Potbelly Sandwiches

Branding & Design

One of Chicago's treasured lunch staples since 1977.  Potbelly has grown from their first shop on Lincoln Avenue, to over 300 shops across the country.

Comprehensive Design

Comprehensive Design

I've worked together with Potbelly over the years creating eye-catching promotional materials and merchandise for their brand.  As lead designer on a number of quarterly promotional roll-outs, I developed versatile and comprehensive campaign designs for both in and outside of their shops.